loyalty never leaves
RogueRoyalty
11 products
GONE ROGUE
RogueRoyalty

Rogue Royalty new releases span two directions: the Rogue Active Dog Jacket range updated for the current season, and a luxury gold and chrome chain collar range for owners who want something genuinely different from standard nylon or leather. Four jacket variations from $45 in Black, Emerald, and Camouflage. Five chain collar options from $180 to $295+ in 15mm, 20mm, 25mm, and 32mm widths across gold and chrome. A 20mm gold chain leash at $300 to match. And a short-nose leather basket muzzle at $75 specifically for brachycephalic breeds. Eleven new products. Check availability on each product page as stock is limited on the chain range.

 

Shop new releases by product type

 

Rogue Royalty New Releases

The two headline additions in this release are the gold and chrome chain collar range and the updated Rogue Active Dog Jacket, and they target completely different buyers.

The gold chain collar range is the premium statement end of the Rogue Royalty collar lineup. Four widths: 15mm at $200, 20mm as a leash at $300, 25mm at $250, and 32mm from $295. The gold chain uses marine-grade stainless steel with a PVD 18-karat gold coating, which gives the gold tone genuine depth and prevents surface wear that plated alternatives show over time. The 25mm chrome version at $180 is the same construction in a silver tone. These are matched-set collars and leashes for owners who want the full chain aesthetic coordinated across both pieces. The existing gold chain sets guide covers how the widths and leash lengths work together.

The Rogue Active Dog Jacket now runs in four versions: Fast Fit Black at $75, Fast Fit Emerald from $45, Rogue Active Black from $60, and Rogue Active Camouflage from $45. The Fast Fit uses a simplified belly closure for faster daily on/off. The sportswear-inspired outer is waterproof with a thermal fleece lining and a silk-soft interior, sized from puppies through to XXL. The Emerald and Camouflage versions run at the lower price point, making this the most accessible waterproof dog jacket in the current range. Full sizing and spec details are on each individual product page.

The short-nose leather basket muzzle at $75 addresses the brachycephalic fit problem directly. Standard muzzle geometry doesn't fit correctly on French Bulldogs, Bulldogs, Pugs, and similar short-muzzled breeds because the basket extends too far forward of the compressed snout. This version is shaped specifically for the short muzzle profile and allows full panting and treat acceptance through the basket. See the full muzzle range for both short-nose and standard options.

 

Gold chain vs chrome chain vs leather: what's new in the collar range

Gold chain (15mm, 25mm, 32mm): Marine-grade stainless steel with PVD 18-karat gold coating. The PVD process bonds the gold colour to the steel at a molecular level rather than plating over the surface, which makes it significantly more durable than gold-plated alternatives that show wear at contact points within months. Available in three widths depending on the dog's size and how prominent you want the visual presence. The 32mm at $295+ is the maximum-width statement piece suited to Staffies, Rottweilers, and large muscular breeds where a broad chain reads correctly in proportion to the dog's build.

 

Chrome chain (25mm): The same marine-grade stainless construction in a silver tone at $180. The chrome finish suits owners who prefer a cooler-tone aesthetic and pairs well with black leather leashes and gear. At the same width as the 25mm gold, it's the right choice for medium to large breeds where you want the chain presence without the warm gold tone.

 

Gold chain leash (20mm): Pairs with the gold collar range. At $300, this is a luxury accessory for owners who want a fully matched chain set. The 20mm width sits between the collar width options and is matched with a leather handle for grip comfort during walks.

 

Rogue Active Jacket widths and colorways: The Fast Fit versions use a newer simplified closure that reduces the belt-and-buckle fitting time to a quick snap. The standard Rogue Active versions use the traditional closure. Pricing reflects availability and colorway: Emerald and Camouflage are both currently on sale, making them the practical entry point for owners wanting a waterproof jacket at a lower investment.

 

What's new and how to choose the right piece

For the gold chain range: sizing by dog build

Chain width selection follows the same logic as leather collar width: match the visual weight of the chain to the dog's build. A 15mm gold chain sits correctly on fine-to-medium necked breeds like Labradors, Spaniels, and Border Collies. The 25mm suits most large breeds and looks correct on a Staffy or German Shepherd. The 32mm is specifically for the largest and most muscular breeds where a narrower chain looks proportionally thin.

Measure neck circumference before ordering and use the size guide to confirm the correct collar length. Chain collars don't have the same adjustment range as leather collars, so accurate measurement is more important.

 

For the dog jackets: sizing and closure type

The Rogue Active Dog Jackets size from puppy through to XXL. Measure chest girth (the circumference around the widest point of the chest behind the front legs) and match to the size chart on the product page. The Fast Fit closure suits owners who want the jacket on and off quickly during multiple daily walks without repeated buckle adjustment. The standard Rogue Active suits owners who set the fit once and leave it.

The Emerald and Camouflage versions are currently reduced from the standard price, making them the best entry point if you're sizing a puppy that will grow quickly or buying a second jacket as a spare. The Black Fast Fit at $75 is the full-price option for owners who want the latest version of the closure design.

 

For the short-nose muzzle: breed fit

The short-nose leather basket muzzle at $75 suits French Bulldogs, English Bulldogs, Pugs, Boxers, Boston Terriers, and similar brachycephalic breeds. Standard muzzles extend beyond the compressed snout structure and sit incorrectly, creating pressure at the nose bridge. If you've had a standard muzzle fit poorly on a flat-faced dog, this version is the right replacement. Both muzzle types allow full panting and treat acceptance through the basket for use during training, vet visits, or grooming.

Frequently Asked Questions

The current new releases include four Rogue Active Dog Jacket versions from $45, five gold and chrome chain collar options from $180 to $295+, a 20mm gold chain dog leash at $300, and a short-nose leather basket muzzle at $75. Eleven products across jackets, chains, and accessories. Check individual product pages for current availability as stock on the chain range is limited.
The Rogue Gold Chain collars use marine-grade stainless steel with a PVD 18-karat gold coating. PVD bonds the gold colour directly to the steel surface rather than plating over it, giving significantly better durability than electroplated alternatives that show wear at contact points within months. Available in 15mm, 25mm, and 32mm widths from $200 to $295+.
The short-nose leather basket muzzle at $75 is specifically shaped for brachycephalic breeds: French Bulldogs, English Bulldogs, Pugs, Boxers, and Boston Terriers. Standard muzzle geometry sits incorrectly on a compressed snout. The short-nose version fits correctly, allows full panting, and allows treat acceptance through the basket during training or vet visits.
The Fast Fit uses a simplified belly closure for faster on/off without multiple buckle adjustments. The standard Rogue Active uses a traditional buckle closure. Both have the same waterproof outer, thermal fleece lining, and silk-soft interior. The Fast Fit Black is the current full-price version at $75. The standard Rogue Active in Black and Camouflage are currently reduced.
Match chain width to the dog's build. The 15mm suits medium breeds with fine to medium necks: Labradors, Spaniels, Whippets. The 25mm suits large breeds: German Shepherds, Staffies, Rottweilers. The 32mm is for the largest and most muscular breeds where narrower chains look proportionally thin. Measure neck circumference accurately before ordering as chain collar adjustment range is narrower than leather.