The two headline additions in this release are the gold and chrome chain collar range and the updated Rogue Active Dog Jacket, and they target completely different buyers.
The gold chain collar range is the premium statement end of the Rogue Royalty collar lineup. Four widths: 15mm at $200, 20mm as a leash at $300, 25mm at $250, and 32mm from $295. The gold chain uses marine-grade stainless steel with a PVD 18-karat gold coating, which gives the gold tone genuine depth and prevents surface wear that plated alternatives show over time. The 25mm chrome version at $180 is the same construction in a silver tone. These are matched-set collars and leashes for owners who want the full chain aesthetic coordinated across both pieces. The existing gold chain sets guide covers how the widths and leash lengths work together.
The Rogue Active Dog Jacket now runs in four versions: Fast Fit Black at $75, Fast Fit Emerald from $45, Rogue Active Black from $60, and Rogue Active Camouflage from $45. The Fast Fit uses a simplified belly closure for faster daily on/off. The sportswear-inspired outer is waterproof with a thermal fleece lining and a silk-soft interior, sized from puppies through to XXL. The Emerald and Camouflage versions run at the lower price point, making this the most accessible waterproof dog jacket in the current range. Full sizing and spec details are on each individual product page.
The short-nose leather basket muzzle at $75 addresses the brachycephalic fit problem directly. Standard muzzle geometry doesn't fit correctly on French Bulldogs, Bulldogs, Pugs, and similar short-muzzled breeds because the basket extends too far forward of the compressed snout. This version is shaped specifically for the short muzzle profile and allows full panting and treat acceptance through the basket. See the full muzzle range for both short-nose and standard options.