The Smooth & Soothe sensitive skin dog shampoo and conditioner range from Rogue Raw is built for dogs with allergies, recurring itchy skin, hot spots, and coat conditions triggered by synthetic chemicals in standard grooming products. The Smooth & Soothe Shampoo and Smooth & Soothe Conditioner both start from $20, are SLS-free, paraben-free, vegan, and Australian made. They're formulated with lavender as the active botanical, which calms inflamed skin, reduces surface bacterial load, and doesn't strip the coat's natural oils the way sulphate-based shampoos do. Also available as a combo pack from $45, a complete allergy care pack at $112, and a rescue pack from $59.99 for dogs with active skin issues. Suitable for dogs and horses.
Shop the Smooth & Soothe sensitive skin grooming range
- Smooth & Soothe Sensitive Skin Shampoo from $20
- Smooth & Soothe Sensitive Skin Conditioner from $20
- Sensitive Skin Smooth & Soothe Combo from $45
- Complete Care Pack for canine allergies $112
- Rescue Pack for itchy skin issues from $59.99
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Rogue Raw Smooth & Soothe Sensitive Skin Dog Shampoo and Conditioner
Most standard dog shampoos contain sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES) as the primary cleansing agent. These create the lather that owners associate with effective cleaning. On a healthy dog with normal skin, they clean adequately. On a dog with a compromised skin barrier, allergies, or recurring dermatitis, sulphates strip the natural oils that protect the skin surface, disrupt the skin's pH, and extend the inflammatory cycle rather than breaking it.
The Smooth & Soothe formula removes this problem at the base. SLS-free and paraben-free throughout, with lavender as the primary botanical. Lavender provides gentle antimicrobial and anti-inflammatory action directly at the skin surface during the wash, which addresses the bacterial load that accumulates around hot spots and irritated areas without stripping the oils the skin needs to recover. The conditioner follows with the same lavender base and adds coat-smoothing agents that work on the hair shaft itself to reduce tangling and static, which causes less physical manipulation during grooming and less associated skin irritation in dogs that flinch from the brush.
The shampoo is formulated to be safe for dogs and horses, which reflects the broader application of the lavender botanical formula across different animals with sensitive skin conditions. Owners of multiple animals can use the same product across species without reformulating their grooming routine.
The product range:
The Smooth & Soothe Shampoo from $20 is the entry point. Available in seven size options. The Smooth & Soothe Conditioner from $20 in the same seven sizes is designed to follow the shampoo in the same wash session: they're built as a pair. The Smooth & Soothe Combo from $45 bundles both at a reduced price for owners running both as a regular grooming routine.
The Complete Care Pack at $112 is the full-spectrum sensitive skin protocol: shampoo, conditioner, and supporting products that address the systemic side of recurring skin issues alongside the topical grooming. The Rescue Pack from $59.99 is the acute intervention kit for dogs with active itching, hot spots, or skin flares that need immediate topical attention rather than routine maintenance.
Australian made. Vegan. No animal testing. Check the guide on natural shampoo for allergic dogs for more detail on choosing between the products in this range.
Sensitive skin shampoo vs regular shampoo vs medicated shampoo: what actually works
Regular dog shampoo: Sulphate-based, detergent-heavy, designed for maximum cleansing efficiency on normal skin. Works well for healthy dogs with no skin conditions. Creates lather quickly. Rinses clean. Not appropriate for dogs with recurring skin issues, allergies, or a compromised skin barrier because the sulphates strip the protective oils the damaged skin needs to heal.
Medicated shampoo: Contains pharmaceutical active ingredients such as chlorhexidine, ketoconazole, or miconazole for specific diagnosed skin conditions like bacterial pyoderma or fungal dermatitis. Requires veterinary recommendation for appropriate use. Effective for targeted treatment of a confirmed diagnosis. Not designed for routine grooming maintenance: overuse of medicated shampoos can disrupt the skin microbiome and create resistance. Most dogs with general skin sensitivity don't need medicated shampoos — they need a routine grooming product that doesn't make their skin worse.
Sensitive skin natural shampoo (Smooth & Soothe): The middle ground for dogs with allergies, recurring irritation, and chemical sensitivities who don't have an active infection requiring medication. SLS-free formulation stops the stripping cycle. Lavender botanical calms surface inflammation and bacterial load. Safe for regular use as the primary grooming product. The correct choice for dogs where the issue is the shampoo itself causing or perpetuating the skin condition.
Using shampoo and conditioner together: The conditioner is particularly useful for dogs with longer coats where matting and tangling require more extensive brushing. The more brushing, the more physical contact with already-sensitive skin. A conditioning treatment that reduces the force needed to work through the coat directly reduces grooming-related irritation. For short-coated breeds like Staffies and Boxers with sensitive skin, the shampoo alone is often sufficient, with the conditioner added during flare periods.
How to choose the right sensitive skin grooming product
Breeds most prone to sensitive skin and allergies
Environmental and food allergies manifest as skin conditions in dogs more often than in humans. Breeds particularly prone to allergic skin conditions include West Highland White Terriers, Boxers, Bulldogs, Dalmatians, Golden Retrievers, German Shepherds, Labrador Retrievers, and Staffies. Breeds with skin folds (Bulldogs, Shar Peis, Pugs) accumulate bacteria in fold creases that standard shampoos don't address adequately. The lavender antimicrobial action in the Smooth & Soothe formula is specifically useful for these breeds during routine wash sessions.
Shampoo alone vs shampoo plus conditioner
Short-coated dogs with sensitive skin: the shampoo alone covers most routine grooming needs. Add the conditioner during active flare periods or after outdoor exposure to allergens. Long-coated and double-coated dogs: using both shampoo and conditioner at each wash significantly reduces the grooming effort required and the associated skin stress. The combo from $45 is the most cost-effective way to run both products routinely.
When to use the Rescue Pack
The Rescue Pack from $59.99 is for dogs in acute flare: visible hot spots, active scratching that's broken skin, or rapid-onset itching that needs topical intervention before a vet appointment can be arranged. It's not a veterinary substitute for confirmed infections, but it addresses the surface symptoms of acute irritation and provides immediate relief from the grooming products that may be perpetuating the cycle. Transition to the standard shampoo and conditioner routine once the acute phase has resolved.
When to use the Complete Care Pack
The Complete Care Pack at $112 is for owners managing ongoing chronic skin issues alongside a veterinary treatment plan. It provides the full topical support protocol in one purchase and suits dogs with established allergy diagnoses who need consistent grooming product management as part of a broader skin health strategy. Pair with the Omega Wild supplement from the Rogue Raw nutrition range, which supports the inflammatory response systemically alongside the topical grooming protocol.
How often to wash a dog with sensitive skin
Standard guidance for sensitive skin dogs is every two to four weeks with a gentle, sulphate-free formula. More frequent washing with a regular shampoo strips protective oils and extends inflammation. Spot-cleaning affected areas between full washes reduces the need for full-body washing frequency. The Smooth & Soothe formula is gentle enough for more frequent washing when necessary without causing the stripping effect of conventional shampoos.