Collar width should be proportional to the neck. A slim collar on a large, muscular dog concentrates contact on a narrow strip. A wide collar on a fine-necked small breed sits incorrectly and is harder to adjust properly.
For small breeds, a proportionally slim collar sits flat, stays in place, and doesn't overwhelm the dog. For medium dogs who don't pull hard, the regular fit works well. For large breeds or heavy pullers, a wide fit collar distributes force better and is harder to slip.